We’re pleased to report Tableau’s continued presence as a leader in Gartner’s Magic Quadrant for Business Intelligence and Analytics Platforms report, which you can view in its entirety here.
We leverage all the Tableau differentiators listed in the report for our clients. Please don’t hesitate to contact us to discuss your business and how Tableau, as an industry leader, can help.
Gartner outlines Tableau’s strengths in the following ways:
“Tableau offers an intuitive, visual-based interactive data exploration experience that customers rate highly, and that competitors, large and small, try to imitate. Customers remain extremely happy with Tableau (for the fourth year in a row), particularly with its core differentiator — making a range of types of analysis (from simple to complex) accessible and easy for the ordinary business user, whom Tableau effectively transforms into a “data superhero.” Tableau’s strong market understanding — as defined by meeting dominant and mainstream buying requirements for ease of use, breadth of use and enabling business users to perform more complex types of analysis without extensive skills or IT assistance — and competitive differentiation continue to increase its momentum, even though it operates in an increasingly crowded market in which most other vendors view it as a target. The company’s initial public offering in 2013 provided the resources to enable it to fulfill more of its product and market expansion plans.
Tableau has a focused vision with an evolutionary road map for enabling users to meet enterprise requirements for reusability, scalability and embeddability. The company’s consistently strong results on key product satisfaction and customer experience measures, combined with high growth, put it in a good position to keep gaining market share and traction in the market’s unoccupied space, in increasingly large enterprise deployments, as buyers increasingly demand both enterprise and discovery and visualization capabilities from their BI platforms. Tableau’s strong survey results for customer satisfaction, coupled with its market momentum, are behind its dominant Ability to Execute position. Surveyed customers identified ease of use for end users and developers, and functionality, as their main reasons for choosing Tableau. In fact, 73% selected Tableau’s product for its ease of use for end users, which places it among the top two vendors in the survey. A high percentage of users also said they chose its platform because of its low cost to implement; Tableau customers reported one of the lowest implementation costs per user of any vendor in the survey. Moreover, Tableau earned one of the top aggregate, weighted average product scores (even when adjusted for enterprise deployments); above-average ratings for reporting and ad hoc query; and a ranking of No. 1 or No. 2 for dashboards, business user data mashup, geospatial intelligence, mobile and interactive visualization capabilities; it also has one of the highest percentages of users actively deploying mobile BI in the survey. Tableau 8.1, the latest release, adds R integration and prediction bands to existing forecasting capabilities. More business-user-oriented, advanced analytics are planned for future releases, which should add to the types of analysis users can conduct without advanced analytic skills.
Customers rate Tableau above average for customer experience (support, product quality). Moreover, despite frequent new product releases requiring customers to upgrade, Tableau customers gave it one of the lowest scores for migration complexity (lower means easier); over 90% of its surveyed customers were on the latest release of the software. Tableau’s new cloud offerings, collectively called Tableau Online, build on its customer-facing offerings and have the potential to expose substantially more users to Tableau products — and thereby increase Tableau’s momentum — than its traditional direct channels could.”